5 Important WhatsApp Features for Businesses—As you may have already known, WhatsApp has a business-oriented version that comes with many useful features to grow a business. If you’re still using the regular WhatsApp to promote your products or services, consider switching to the Business version. In this article, we’ll take a look at the five most essential WhatsApp Business features you wouldn’t want to miss out on!
Without further ado, let’s get right into it
- A Professional Business Profile
With this feature, you can display all the relevant information about your business, such as the business name, operating hours, maps, etc. The best part is, your customers don’t need to add you manually to their contact to see those details. It will make your business look more credible and professional.
- Product CataloguesProduct catalogues, as the name suggests, is a convenient way to showcase what you’re offering, whether it’s a service or a product. This way, your customers can browse your offer straight from the convenience of their chatroom, and this can also streamline the overall transaction process, as you don’t need to manually send the catalogue one by one. Last but not least, product catalogues also helps save phone space, because you can delete the data you no longer need after the item made it to the catalogue.
- Automated Messages
Automated Messages are template replies you can set as a greeting message, or as a way to remind your customers to perform an action after some time of inactivity. You can also use this tool to set an away message, in case you’re offline and can’t respond quick. This feature saves time and can enhance your customers’ overall experience in doing business with you.
Labels are tags you can use to organise your chat and track transactions. You can apply them either to a single chat bubble or a whole chatroom. It’s an especially useful feature when you need to find some details too, as you can simply find the message using the labels. You can create up to twenty labels on WhatsApp Business.
- Quick Reply
Similar to automated replies, quick replies are template responses you can set to be automatically sent to the most common questions customers often ask. They can serve as a predesigned questions that can be instantly selected without typing as well, so you can save your customers the hassle of following an ordering format. Quick replies can be paired with other call-to-action buttons that can redirect customers to a support desk or your business website, increasing the likelihood of engagement.
Those are only a few useful features on WhatsApp Business. There are more where that came from. Overall, WhatsApp Business is much more ideal as a platform of promotion and transaction, as they’re packed with many kits that can help you run and grow a business.