If you own a business, then digital marketing isn’t something that you should overlook. It is arguably the most effective form of marketing that can be employed today, mainly because it gives you the ability to advertise your business, service, or products directly to millions of internet users, all at the same time.

However, some forms of digital marketing are more useful than others. If you intend on using digital marketing to propel your business to success, then you need to know which forms are going to be most effective for you.

Social Media

Social media marketing is perhaps this list’s most effective digital marketing strategy because it puts you into direct contact with your target audience. There are no intermediaries in place when you market yourself on social media. You can use things like Instagram and Facebook ads, or you can open a page and begin posting content on it. If you do intend on opening your own social media page, then it is a very good idea to hire a social media manager to run it for you. Running a successful social media page can be a full-time job in its own right. If you do plan on doing it yourself, then use keywords, hashtags, and location tags to advertise your posts. Your posts will then show up in the feeds of people who subscribe to them.

Content Marketing

Content marketing is another highly effective form of digital marketing, employed by most successful businesses. The idea behind content marketing is to make your business look like an authority in its niche. By creating long-form content on subjects relative to your niche, you are able to make yourself look more authoritative and knowledgeable. People will then, naturally, want to buy products from you, because you know what you are talking about. You don’t have to be a talented writer to use content marketing, since you can hire a content writer to do it for you. You can post content on your site, on sites like Quora, and on blogs.

Using Influencers

Influencers are typically found on social media. They are extremely useful if you own a lifestyle or fashion brand. Unfortunately, influencers can be extremely expensive. An influencer is an individual with a large online following, who is able to ‘influence’ their audience into supporting brands that sponsor them. Influencers typically do this by modeling items and then offering their audience unique discount codes. In order to work with an influencer, you usually have to approach the management firm that represents them. You can contact some up-and-coming independent influencers directly, though.

marketing product manager holding marketing promotion plan

Video Advertisements

Video advertisements are another highly effective form of marketing. Platforms like YouTube and Twitch are more popular than ever. Tens of millions of people use them each day. In many respects, these platforms have taken over traditional television programming. Due to the rise of smart televisions, people tune in to their favorite YouTube and Twitch stars when they get home from work, instead of watching network TV. 

Because of this, you can gain a lot of exposure by creating video advertisements, and then paying video creators to advertise them for you. As with influencers, video creators can be very expensive to sponsor and work with.

SEM

SEM stands for search engine marketing. It is a great way to market your business’s website. Under the ‘SEM umbrella’ are SEO (search engine optimization) and PPC (pay-per-click). SEO and PPC are very complex, but effective, marketing strategies. Unless you have experience in them, you should hire a professional to employ these strategies for you. There is no way that you will be able to learn about SEO and PPC and then implement them, while simultaneously running a business. It will probably be far too much work for you. SEM professionals are a lot more affordable to work with than many influencers and content creators. You can usually arrange payment plans with them, too.

Email and SMS

Finally, once you have a lot of people subscribing to your website’s email and SMS list, you can begin employing email and SMS marketing. These two strategies are very effective. They are a good way of converting existing leads. A lot of businesses use email and SMS marketing to send news of promotions, new products, and unique discount codes. If you want to build your site’s subscription list, then the best way to do it is to offer 5-10% discount codes to people who sign up.

Digital marketing is a great way of getting more customers. The methods outlined in this post are definitely the most effective, though there are also many more. If the ones found here aren’t of any use to you, then there are others you can try.