How to Make Your Instagram Reels Stand Out

Reels have gained a lot of attention on Instagram since its release. The format is being used in increasingly innovative ways by users. It’s expanded well beyond millennials creating amusing choreography videos.

With over 1 billion active users on Instagram, brands and businesses all over the world are working hard to find new ways to attract their followers.

Brands are being challenged to go outside of the typical video format by reels, which have an entertaining, easy-to-consume style.

Making Instagram Reels for your brand or business might be one of the most effective ways to increase your reach and engagement on Instagram. in fact, they’re a current growth hack.

In this article, we’ll discuss some useful Instagram Reels strategies to help you make your clips stand out from the crowd.

Begin With a Strategy

overhead view of female designer using smartphone with instagram application on screen at working

An Instagram Reel is not the same as an Instagram Story or an Instagram Live video. Clearly.

What we mean is that you can’t just get on and freestyle it while patting yourself on the back for producing content. Reels aren’t the best media for conveying ideas on the spontaneity of the hour.

The best Reels necessitate meticulous planning. No, we’re not suggesting you go full Spielberg and make a professional film. However, you simply need to have an idea in mind. You should also consider how you’ll take advantage of the various Reels features.

Make Up a Story

Happy young caucasian woman influencer using technology in cafeteria or studio

A narrative is one of the most important aspects of any kind of social media marketing, including Instagram Reels. From start to end, your Reels must present a full tale.

Consider each Reel as a chance to tell a story about your company, whether it’s an informative video, a funny viral trend, a fast product presentation, behind-the-scenes content, or anything else.

Add It to Your Instagram Stories

instagram story

Don’t forget to add your Instagram Reels to your Instagram Stories.

It’s a great practice to share your Reel in as many spots as possible if you want to expand your audience.

Plus, you can always use a GIF or picture to hide part of your Instagram Reel to entice your audience to click and watch the whole clip.

Be Unique and Inventive

Blue box on yellow background. Out of box concept

If you post similar stuff to Instagram as everybody else, your followers will ultimately become bored and stop watching.

Also, don’t merely rehash something you’ve already posted on your feed or in Stories.

Your Reels material must be fresh and interesting in order to keep your audience‚Äôs attention. It doesn’t have to be innovative, but it should be more imaginative than a typical video.

Original content is essential if you want to appear on the Instagram Reels tab. Considering the thousands of individuals who share their clips to Instagram Reels on a daily basis, coming up with creative ideas is a hard order.

Thankfully, when it comes to organizing your Instagram Reels, you don’t have to start from scratch.

The most important thing is to generate instructional or amusing content that is exclusive to you. You can take any current idea and turn it into something new and intriguing by giving it your own unique twist or viewpoint.

Adding Value

informative content

If you haven’t noticed yet, Instagram Reels have progressed well beyond dance videos.

Certainly, people still make dancing videos, and they’re entertaining.

Creating instructive or informational material, on the other hand, is an excellent strategy for businesses to get seen on Reels.

Make the most of your Instagram Reels by providing genuine value to your followers. We don’t only mean giving your audience a discount on your products when we say “value.”

Use your reels to educate people. Think again if you really thought Reels were solely for the latest dancing trends. Many creators have gone viral by providing educational content.

Creating informative content benefits your viewers and establishes you as an expert on a particular subject.

Provide them with knowledge or guidance that they won’t be able to get anywhere else. This establishes you as a professional in the field or thought leader in your industry.

instagram effects

Reel’s trends come and go in a flash! If you’re stumped for ideas for your next Reel, take a look at what’s popular.

If you’ve spent any time on Instagram, you’ll notice that Reel trends seem to catch on quickly. They’re entertaining, and Instagram users enjoy seeing and engaging with them.

Brands that can swiftly react to trends are more likely to stay in touch with their customers and hence engage them more.

Check out Instagram’s most recent Reel trend report to learn about the biggest trends. Of course, you can just follow other creators on Instagram to see what they’re up to.

The Reels tab is an excellent way to keep up with new Reels. Famous Reels content will also be displayed in the Explore tab.

Take a few minutes every day to look through the Instagram Reels page and other creators’ accounts to see what they’re posting, so you can jump on a trend before it becomes old stuff.

Is there anything that keeps coming up, a song in specific? Is there a sound clip? Is there a dance craze? If that’s the case, click the track to see how many other creators have used it.

Make Use of Special Effects

instagram stickers

Additional features such as stickers, text, and special effects are built-in to reels. Use these special elements in your Reels content if they are relevant and valuable for your branding.

In its best standard advice for artists, Instagram suggests using these artistic features in your Reels.

Add Transitions

A fun transition is something that Instagram users want to see in a Reel. Those who have been making videos for a long are familiar with transitions.

Reels simply make excellent use of them. They keep viewers engaged and curious about what will happen next. Fashion-related Instagram accounts have been particularly fond of them.

Keep an eye on the most popular Reels to determine which transition techniques are popular. You can also choose to buy Instagram video views to increase your reach on Instagram.

Audio and Music Should Be Included


The success of Instagram Reels has been largely attributed to audio and music. Where would a choreography video be without music, after all?

Instagram allows you to be using music from the Instagram library or even create your own audio.

Music and other audio effects give another element to a Reel’s entertaining and engaging qualities, so take advantage of this feature.

One of Instagram’s best ideas for getting your Instagram Reel viewed by more people is to include music from the Instagram music library itself.

Finding the proper music for your video might be difficult, but Instagram has a large music library from which to choose.

You can listen to music that has been specially selected for you, as well as trending songs and categories, or look for a particular song using the search bar.

Keep Captions a Little Short


On a feed post, how about some long captions? We’re all in favor of it. What’s the deal with Instagram Reels? Not at all!

Keep your Reels caption to a minimum. Viewers must select ‘More’ to continue viewing if your caption is too long. While the video is still running in the background, the caption takes over, making it difficult to read.

Furthermore, you want your audience to concentrate on watching your Reel rather than reading a lengthy caption. So, keep your Reel caption short for the advantageous outputs.

The first line of the caption in a reel can be up to 55 characters. When you go above that limit, your caption will be followed by “… more,” which users can click to see the whole of it.

When they press the “…more” option, the Reel does not pause. Rather, it expands the caption, darkens the video, and makes it harder for your viewers to read the text or understand what’s going on in your Reel both at the same time.

Have a Good Time

Instagram logo made of rainbow coloured pyssla beads blue purple pink orange yellow white background

Reels are a chance to have a good time. Accept it. Don’t be scared to try out a variety of different forms. Experiment with different styles.

Take advantage of Reels’ features. Create material that may not be appropriate for other platforms but is ideal for the Reels experience.

Use User-Generated Content

Happy asian woman influencer using technology at home

Don’t have the time or resources to make your own Reels content? Or perhaps you simply want to add another element? Why not promote your users?

Using user-generated content to supplement your Reels content is a wonderful approach to knock two birds with one stone. You get to update your Reels with new stuff.

You can also connect your brand with the audience by showcasing real users of your product. That is something that people enjoy seeing.

Share Your Reel to Different Places

instagram templates

Don’t forget to post your Instagram Reels to your Instagram Stories. It’s a good idea to promote your Reel in as many locations as possible if you want to expand your audience.

Plus, you can always use a GIF or picture to hide part of your Instagram Reel to entice your viewers to engage and watch the entire clip.

Moreover, Adding Reels to your Instagram feed is one of the effective ways to enhance their views and improve their chances of getting viral, in case you didn’t know.

As a result, make sure you choose to post your Reels directly to your Instagram feed.

Otherwise, your Reel may go unnoticed by the rest of your community.

If you’re worried about compromising your Instagram theme appearance, use an Instagram Reel cover image to match in with the rest of your feed.


Do you want to get the most out of your Instagram Reel efforts? Keep going.

You can’t hope to turn things up with just one Reel. To get the most out of Reels’ viral potential, you must upload on a regular basis.

Don’t give up if your initial attempts are unsuccessful. Play around with your ideas. When it’s appropriate, jump on the latest trends.

Make use of transitions and effects. Don’t be hesitant to use a more casual attitude than you would with your primary feed.

A persistent and unique strategy to Reels will get you recognized by your audience and definitely lead you far.

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