Who doesn’t know TikTok these days? Owned by Chinese company ByteDance, TikTok is a video-sharing social networking service that can be used to make a variety of short-form videos in different genres such as education, comedy, and also dance. It is the best app where people can find creative and viral videos.
TikTok is known as Douyin in China and originally released in September 2016 in the Chinese market. Later, it was launched for Android and iOS in 2017 and became available worldwide in 2018 after merging with Musical.ly, another Chinese social media service.
After being released worldwide in 2018, TikTok grows fast and has been downloaded more than 104 million times on Apple’s App Store. It is now available in 75 languages and over 150 markets.
Active users in TikTok reach 55 million in 2018, 507 million in 2019, 698.17 million in 2020, and more than 700 at the beginning of 2021. This number is expected to increase in the next years.
Here are 10 TikTok users with the most followers in the world as of March 2021:
- Charli D’Amelio – 112.8 million followers (@charlidamelio)
- Addison Rae – 77.8 million followers (@addisonre)
- Bella Poarch – 43.6 million followers (@bellapoarch)
- Zach King – 57.6 million followers (@zachking)
- Spencer Polanco Knight – 51.8 million followers (@spencerx)
- TikTok – 51.7 million followers (@tiktok)
- Loren Gray – 51.6 million followers (@lorengray)
- Dixie D’Amelio – 50.2 million followers (@dixiedamelio)
- Will Smith – 48.9 million followers (@willsmith)
- Michael Le – 46 million followers (@justmaiko)
There is one important page on TikTok called FYP or For You Page. It is a recommended page or the first page on TikTok that can be seen directly once the users open the app.
In other words, FYP is a line of videos that are popular currently in TikTok. Only certain videos can enter this page, especially the videos that have a lot of audiences.
When the video is successfully entered into the FYP, the potential of becoming viral is higher. It is the most effective way to become viral in TikTok, both for the creators and their contents.
TikTok Video Formatting
The video dimension in TikTok should be 1080×1920. The videos also only can be up to 15 seconds long but recently the company of this app has been extended the limit to 60 seconds when the user string 4 15 second segments together.
Portrait orientation for the video, not landscape, is the best for TikTok because this app is formatted to be viewed on a smartphone.
The Most-Liked Contents on TikTok
At the end of 2020, TikTok has been announced its most-liked contents. These contents come from these four categories: comedy, education, cooking, and makeup.
Here are two videos that got the most likes on TikTok
Bella Poarch (@bellapoarch) – 48,1 million likes – Lip Syncing
To the 🐝 🐝 🐝 #fyp
Franek Bielak (@fredziownik_art) – 46.9 million likes – Drawing
Using Viral Songs
Using viral songs for the video’s back sound in TikTok is very important. Besides completing the video, the back sound also can grow more audiences and also increasing the sum of the likes and the views of the video in the app.
By using viral songs for the video in TikTok, entering the For Your Page or FYP to make it viral will be so much easier.
TikTok itself provides some best songs to choose from by the users. These songs can be chosen while the users editing their videos. So easy.
The Use of Hashtags
Just like on Instagram, Twitter, and other social media, using hashtags in Tiktok works well to make the video goes viral and get more audiences. The users also can build communities by using hashtags too. The hashtags should be related to the content of the video and also match the goals of the creators.
Officially, there is no limit on the number of hashtags in TikTok that the users can use. The fact is that the users only can write a caption of 100 characters or fewer. It sets a practical limit on the hashtags in TikTok.
An absolute minimum of 3 characters per hashtag is needed: a space, a number of letters, and the hashtags. So, the conclusion is the user can enter up to 33 hashtags in the caption of their videos.
Here are the most popular hashtags in TikTok:
The Best Times to Post A Video on TikTok
Choosing the best times to post a video on TikTok is also important too to grow the audience. The posting time depends on the targeted audiences in a country.
The global best times to post a video in TikTok are 7 pm to 11 pm and 6 am to 10 am (East Standard Time). In the UK, the best times to post a video in TikTok are 12 am, 1 am, and 3 am. These best times will be slightly different for every user.
Here are the best times to post a video on TikTok each day (East Standard Time) based on Sharelov’s research:
Mondays: 6:00 AM, 10:00 AM, 10:00 PM, (2:00 AM & 4:00 AM Tuesday)
Tuesdays: 2:00 AM, 4:00 AM, 9:00 AM
Wednesdays: 7:00 AM, 8:00 AM, 11:00 PM
Thursdays: 9:00 AM, 12 noon, 7:00 PM
Friday: 5:00 AM, 1:00 PM, 3:00 PM
Saturday: 11:00 AM, 7:00 PM, 8:00 PM
Sunday: 7:00 AM, 8:00 AM, 4:00 PM
The most important key to growing the TikTok audience is to keep consistent in posting the contents (videos). A new video every day with the best format, viral songs for its back sound, using hashtags, and posting it on some best times will make you receive more audiences and likes.
Don’t forget to choose specific niches for your videos. By choosing the specific niches, you can create and grow your own community in TikTok. You will also have your own audiences, or even fans, who always loyal to watch your new content, making it easier to make your video viral in this famous app.